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Bellami Hair Apologises to Jordyn Woods After Major Backlash Over Insensitive Meme

Yikes.

Jordyn Woods recently broke her Instagram silence with a selfie featuring her new post-cheating scandal lewk, which includes super cute short hair.

And for some reason, Bellami Hair — an extensions company that used to work with Kylie Jenner — felt the need to post an insensitive meme about her hair that reads, ‘When Kylie Jenner stops paying for your lifestyle, including your hair extensions.’ Oh, and then they captioned the meme ‘Bad hair is just one betrayal away.’

Fans immediately called out Bellami for the post being extremely problematic.

And the brand has since issued a lengthy apology, writing, ‘We would like to sincerely apologise to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough.’

They also admitted that their use of ‘bad hair’ was absolutely unacceptable.

‘Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologise, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognise this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post.’

View this post on Instagram

We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love

A post shared by BELLAMI Hair® (@bellamihair) on

FYI, Jordyn doesn’t appear to have responded to the post, or the backlash.

This post originally appeared on Cosmopolitan.com.

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