Buying new makeup is great, and so is supporting local businesses. So imagine if you could do both at the same time. You can! Here are five fabulous South African makeup brands that rival international cosmetic houses and deserve all the love and support from their fellow countrywomen.
We love them, and you will, too.
A brand that is totally slaying the local beauty game RN is SwiitchBeauty. It was founded by Rabia Ghoor when she was just a teenager, and she has managed to build her brand into an SA empire. The range is massive and includes just about everything you would need for a full makeup look, including blush and highlighter palettes, eyeshadows, eyeliners and more. She is SA’s answer to Kylie – but better!
Another local company that offers a wide range of products and prides itself on being ethically sound but still of a high standard is Lula Fox. They know that we are already exposed to tons of toxins in our daily lives and don’t think our makeup needs to be on that list. Their cosmetics, which include everything from blush and foundation to lipsticks and eyeshadows, aim to make you look flawless the ‘natural’ way.
Khrome Kosmetics are new on the scene and know that we love a good glow. That is why their first product to launch is a range of six shimmery liquid highlighters, which we know are going to be a hit with the SA public, especially with summer around the corner. Their Chrome Illuminating Drops are cruelty-free and suit a wide variety of skin tones. We’ll take one in every shade, thanks!
Is it makeup? Is it skincare? It’s both! This innovative cream is the flagship product of local brand Mink, and they combined the powers of nature and science to create their Luminizing Pudding. It can be used as a glow-enhancing day cream, as a pre-makeup primer or as a cream highlighter, making it super versatile and a must-have for anyone who likes their skin to look as good without cosmetics as it does with them.
We love a local brand that not only delivers on their promise but exceeds it. That’s the case with Connie Transform, whose line of longwear liquid lipsticks is just as good – if not better – than its international counterparts. They also create highlighters, eye makeup, lip glosses and more, and are so popular that they are even selling their products across the pond. Fly the flag high, ladies!
Read more beauty