Fashion Intern Amber Barker’s Best 5 Local Brands to Follow on Instagram

When a purchase is as easy as a DM

Forget shopping malls and online browsing. Now you can make purchases while interacting on Insta – hell, yes! The future of shopping is all in the power of the DM. I’m always on the hunt for local brands and, of course, always turn to Instagram. And while I’m sometimes hesitant to share these rad under-the-radar brands with anyone but my bank account, I’m being nice (because that’s what we do at COSMO), and sharing my favourite local brands to follow on Instagram. Want to buy? Pop ’em a DM!

Because local is lekker #Ekse!

1. Wave Watch

Handle: @waavewaatch

Followers: 451

Instagram bio: Wave Watch Cape Town | Buy, sell and trade – DM for pricing | A collection of clothing, constantly evolving.

Comme des Garçons Gold Heart | Large | 9.5/10 | Price drop to R1200 ?

A post shared by Wave Watch (@waavewaatch) on

This local brand is bringing a touch of New York and Paris to our little corner of the world, supplying us with the likes of Comme des Garçons and Supreme x Champion. This underground, up-and-coming brand is Cape Town’s best-kept secret, and a reseller of exclusive high-end streetwear and sneakers, new and used. 

2. Dreamland Vintage

Handle: @dreamland_vintage

Followers: 2 587

Instagram bio: Dreamland Vintage Vintage clothing. Cape Town✨ Based in Woodstock. Shop at markets or get in touch to view our collection ????


Thank you, Dreamland Vintage, for coming into our lives! Because trawling vintage stores to find gems is some people’s idea of a perfect nightmare #BYEFELICIA. This brand is truly an oasis of all things dreamy and vintage, with a little touch of ’90s aesthetic. Cutting through the clutter, Dreamland Vintage offers a curated selection of retro finds. Brands like Calvin Klein, Champion and Fila can be found among their one-of-a-kind vintage treasures.

3. Not Seen

Handle: @notseenstore

Followers: 2 437

Instagram bio: Notseenstore.com

Not Seen is known as the OG of the massively trending moon bag that’s becoming a staple in local streetwear culture. Your belongings are just yearning to be carried around in one of these staple bags. Well, now you know where to go to join the Not Seen movement. 

4. Lorne

Handle: @for_Lorne

Followers: 2 071

Instagram bio: Lorne • Cape Town-based contemporary jewellery design label • lornejewellery@gmail.com Gillianlawrence.com

? Wow! New work by @taleahmeshae Model @caitlin_lamb

A post shared by LORNE (@for_lorne) on

Deck your ears and necks in Lorne handmade jewellery! This label is changing the perception of what jewellery is, featuring wearable art rather than run-of-the-mill accessories

5. Nette Rose

Handle: @nette_rose

Followers: 10 200

Instagram bio: Nette Rose intimates Lifestyle intimates for our babes. Handmade in Cape Town, worldwide shipping. Hello@netterose.comNetterose.com

Tuesdays with Mila • our evening dreams. ? Take her home at www.netterose.com

A post shared by Nette Rose intimates (@nette_rose) on

Nette Rose is the go-to brand for delicates and intimates. When it comes to boobs, most commercialised brands have the ‘one size fits all’ approach. Nette Rose, on the other hand, is mindful of the female body and knows that each one is special and unique – which is why they customise bras to fit you. 

Tap follow, get shopping and hit them up in the DM, fam!

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