Forget shopping malls and online browsing. Now you can make purchases while interacting on Insta – hell, yes! The future of shopping is all in the power of the DM. I’m always on the hunt for local brands and, of course, always turn to Instagram. And while I’m sometimes hesitant to share these rad under-the-radar brands with anyone but my bank account, I’m being nice (because that’s what we do at COSMO), and sharing my favourite local brands to follow on Instagram. Want to buy? Pop ’em a DM!
Because local is lekker #Ekse!
1. Wave Watch
Instagram bio: Wave Watch Cape Town | Buy, sell and trade – DM for pricing | A collection of clothing, constantly evolving.
This local brand is bringing a touch of New York and Paris to our little corner of the world, supplying us with the likes of Comme des Garçons and Supreme x Champion. This underground, up-and-coming brand is Cape Town’s best-kept secret, and a reseller of exclusive high-end streetwear and sneakers, new and used.
2. Dreamland Vintage
Followers: 2 587
Instagram bio: Dreamland Vintage Vintage clothing. Cape Town✨ Based in Woodstock. Shop at markets or get in touch to view our collection 💕🌸💕🌸
Thank you, Dreamland Vintage, for coming into our lives! Because trawling vintage stores to find gems is some people’s idea of a perfect nightmare #BYEFELICIA. This brand is truly an oasis of all things dreamy and vintage, with a little touch of ’90s aesthetic. Cutting through the clutter, Dreamland Vintage offers a curated selection of retro finds. Brands like Calvin Klein, Champion and Fila can be found among their one-of-a-kind vintage treasures.
3. Not Seen
Followers: 2 437
Instagram bio: Notseenstore.com
Not Seen is known as the OG of the massively trending moon bag that’s becoming a staple in local streetwear culture. Your belongings are just yearning to be carried around in one of these staple bags. Well, now you know where to go to join the Not Seen movement.
Followers: 2 071
Instagram bio: Lorne • Cape Town-based contemporary jewellery design label • email@example.com Gillianlawrence.com
Deck your ears and necks in Lorne handmade jewellery! This label is changing the perception of what jewellery is, featuring wearable art rather than run-of-the-mill accessories.
5. Nette Rose
Followers: 10 200
Instagram bio: Nette Rose intimates Lifestyle intimates for our babes. Handmade in Cape Town, worldwide shipping. Hello@netterose.com, Netterose.com
Nette Rose is the go-to brand for delicates and intimates. When it comes to boobs, most commercialised brands have the ‘one size fits all’ approach. Nette Rose, on the other hand, is mindful of the female body and knows that each one is special and unique – which is why they customise bras to fit you.
Tap follow, get shopping and hit them up in the DM, fam!