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Tamara Schlesinger

Caught In The Web

Nutritionists, psychologists, fashion stylists: you've read their expert advice right here on COSMO Online, now they're sharing their tips on how to make the Net work for you.

PIPPA LYNCH

Fashion Stylist		 How she makes the web work for her:
'The web is the centre of my business and there is no way I can work without it. My website is the main way potential clients learn about me, my company and my services. I also use Facebook, Twitter and my blog. These social media sites have allowed me to upload pictures, videos and documents from my portfolio, keep clients updated on any news and share ideas and concepts with other stylists. It's been an indispensable part of my business. When I first started out, harnessing the power of the web was a key part of my marketing strategy.

How to make the web work for you:
'Getting a website up and running (one that looks professional, doesn't have spelling mistakes, is easy to navigate, stylish and above all, communicates exactly what you need it to without being too wordy) is the first step in fully utilising the power of the Internet. Linked to this is making sure you shop around for a web developer that you trust implicitly. They must understand you as a person, what your business is all about and how you want your business to grow. Essentially, they need to share your vision. From there, I would use various social networking sites like Facebook, Twitter, MySpace and a blog to enhance the website's efficacy. While a website is static and can be costly to constantly update if you aren't a whizz with computers, a blog is the perfect way to update content, thoughts, ideas, pictures and videos. I always say: if you aren't on the Internet, you aren't in business. It's a no-brainer.'

Visit Pippa's website
LEANDIE BUYS

Clinical Sexologist
DR JANNE DANNERUP

Psychologist
KASHIEFA PIETERSEN

Runs Sh'Zen Spa Online
SALLY-ANN CREED

Clinical Nutritionist


Author: Lindi Brownell
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