Money en-us catherined at cosmopolitan dot co dot za Copyright 2009 ADVERTORIAL: Edgars Showed Off Their Best Denim At Cosmo Jeans
1st Impressions Décor and Toureg Tents helped to create the perfect ambience before MC Twala Ng’ambi from KFM kicked off the show. The theme of the night was Denim and Ink and the Edgars scene didn’t disappoint. Models rocked their denim, which was paired with faux-fur trims and textured knits. Statement jackets and gorgeous footwear completed the looks.

After the show guests were given the opportunity to play with glitter tattoos and have their nails done, courtesy of Edgars.

Fashion Show

Welcome Drinks

Event Activations ]]>
Tue, 01 Jul 2014 12:00 +0200
Behind The Scenes With L’Oréal Paris
Brighten up your blonde and go Hollywood glam with tumbling structured locks. Apply L’Oréal Elnett Satin Heat Protect styling spray to damp hair before blow-drying. Set hair using a large-barrelled curling tong, brush out when cool and set with Elnett hairspray.
Tip: Always do a strand test before colouring your hair to ensure you’re 100% satisfied with the results.

Go for the glow on dry winter skin by applying L’Oréal Extraordinary Face Oil to the highlight points of your face and create a gorgeous glossy finish. Focus on the areas on top of your cheekbones, above the eyebrows, down the centre of your nose and onto the Cupid’s bow. Finish off with strong brows using L’Oréal Super Liner Brow Artist in 03 Brunette. For a sleek effect, groom hair with L’Oréal Elvive Extraordinary Hair Oil.
Tip: Apply the brow pencil in short strokes in the natural direction of your brows’ growth. Groom and soften with the brush provided and set with the waxy tip of the pencil.

Get wild with Manga eyes! Big lashes, liner and brows are one of the key looks this winter. Knock ’em out with lashes for days. Start by grooming brows and lining eyes top and bottom with L’Oréal Paris Super Liner GelMatic eye pencil in black. Extend the liner on the wings of the eyes for dramatic effect. Using Miss Manga Mega Volume mascara, apply two coats to the top and bottom lashes – make sure you coat every one of the little lashes using the conical tip of the wand and the 360° brush, which allows you to get in from root to tip. Make sure there are no gaps between the liner and the lash roots.
Tip: If you want to boost lashes even more, add a few little lash inserts (top and bottom) and use Miss Manga mascara to blend them together with your own lashes.

Bright lips are always on trend in winter but there’s no need to stick to basic red. Experiment with a combination of flawlessly matte skin and a hot glossy mouth. Treat skin with L’Oréal Revitalift Laser day cream before applying Revitalift Magic Blur finishing cream. Even out skin tone using True Match Super Blendable makeup and focus the attention on the lips with L’Oréal Infallible Two Step Lip Color in Flawless Fuschia.
Tip: Balance out strong lips with gently smoky eyes to keep the focus on the lip colour and skin finish.


Thu, 12 Jun 2014 12:00 +0200
Denim Loving Candice Swanepoel teamed up with Woolworths in order to promote this sexy denim ad, and we’ve got something to say – we LOVE it!

RELATED: ADVERTORIAL: Behind The Scenes At Our RE Jeans for Woolworths Shoot

If you’ve taken a look at our June issue then you’d know that we’re pretty much obsessed with denim this month (and every other month actually)! Loving denim as much as we are? Then you NEED to book a ticket for our COSMO Jeans Fashion Show!

RELATED: COSMO Jeans Fashion Show 2014

In the meantime you can satisfy your denim obsession by taking a look at the Woolies Ad below:

Behind the Scenes with Candice Swanepoel and Woolworths:

Read more about Denim
For more Fashion, click here
For more Celebrity news, click here

Tue, 10 Jun 2014 12:00 +0200
ADVERTORIAL: Behind The Scenes At Our RE Jeans for Woolworths Shoot
Introduce the man in your life to RE:CYCLED denims - FASHION WITH A CONSCIENCE. These jeans are made from a blend of African cotton and polyester yarn, manufactured from recycled plastic bottles (this helps reduce the amount of waste that ends up in landfill sites). They also use less water and energy in the wash process and are dyed using environmentally safe chemicals.

An authentic, contemporary denim brand with just the right amount of attitude, available in-store now.

From COSMO’S fashion director, Poppy Evans:
After searching high and low for a moody basement or club that suited our location brief, and having had no such luck, we decided to create our own “basement” in a studio - which meant painting the top floor of a studio glossy black. This would have been the perfect solution had it not been close to 40 degrees outside in a studio with a metal roof and no aircon. It was rather hot and sticky to say the least! Luckily we had great models to work with who sat in front of fans in between takes and had great chemistry on set!
 We wanted the focus of the shoot to be on the authenticity of the denim so we kept the styling minimalist and the location uncluttered. The new RE jeans are all about shape and fit, and ultimately, are very sexy. They also retain their shape for longer – which is why even Candice Swanepoel can dance in them all day (or all night). We love RE Jeans #newmoves – check it out here


Tue, 20 May 2014 12:00 +0200
COSMO Jeans Fashion Show 2014 Cosmopolitan as we showcase the latest in denim trends at our annual spectacular: the COSMO Jeans Fashion Show.
Enjoy an evening of great fashion and rub shoulders with the who’s who in Cape Town.

Date: 12 June 2014
Venue: Wembley Two, Wembley Square
Time: 7pm
Ticket Price: R100
Dress: Sexy Denim

Welcome drink and canapés will be served
Cash bar available
Ticket price includes a 6 Month Subscription

Click through to buy your ticket now!


Mon, 19 May 2014 12:00 +0200
Behind The Scenes With Our COSMO Jeans Model Stars Melinda Bam and Nicole Meyer are our Cover Girls for our June issue of COSMOPOLITAN and COSMO Jeans 2014!

Keep a look out for an exclusive, behind-the-scenes video to see just what went down at our cover shoots this month.

Melinda graces the cover of COSMOPOLITAN this month.

Styled by: Fashion Director, Poppy Evans and Fashion Editor, Bev Nates
Photographer: Mark Cameron

Catch Nicole Meyer on the cover of our COSMO Jeans supplement included in this month's issue.

Styled by: Fashion Director, Poppy Evans and Fashion Editor, Bev Nates
Photographer: Justin Polkey

Don't forget to get your hands on our latest issue of COSMO for a top selection of this season's biggest denim trends.

For more Fashion News click here.
For more Fashion 'How to Wear' click here.
For more Beauty News click here.
Mon, 19 May 2014 12:00 +0200
ADVERTORIAL: It Wasn't All Glamping At The Edgars Fashion Shoot
We go behind the scenes with COSMO’S fashion director, Poppy Evans.
For this shoot we wanted to tell the story of a group of friends creating their own festival – we wanted a feeling of togetherness and fun with a dash of romance. The focus was on layering, cosy textures and everyday denim as the ultimate winter wardrobe. Our location for the day, the beautiful Lourensford estate, was perfect for the shoot. The weather, however, was not! Our campsite blew away more than once and with constant rain to deal with, our models had about twenty blow dries each throughout the day! That said, it also made for an adventurous day with lots of laughs. With a crew of eighteen taking shelter in a four-man tent in between shots and lots of close calls when it came to rope swinging over the lake. I think we all secretly wanted someone to end up in the water!
 All in all, it was a long cold day, but definitely well worth it. This was a proper team effort!

Get all your favourite brands like Free 2BU, Kelso, Stone Harbour and JX at Edgars. Iconic international denim collections from Tom Tailor and One Green Elephant, Lucky Brand and Salsa are exclusive to Edgars. With the widest choice of denim available at Edgars, you will find the ultimate in cuts, washes and styles.

Fri, 16 May 2014 12:00 +0200
Levi's Revel-utionary New Jeans Why Levi's?
In the fall of 1934, the Levi’s brand took a risk that forever changed the course of women’s fashion by introducing the first jeans for women - Lady Levi’s® jeans. Today, the brand that invented women’s jeans and set the new standard in fit with Levi’s Curve ID in 2010, once again helps women find the perfect fitting jeans with the launch of Levi’s Revel jeans.

How did Revel come about?

Fueled by a quest to create the “perfect jeans,” Levi’s Revel offers patent-pending shaping technology, the highest-quality denim fabric, and innovative design details, all in an engineered fit that helps women around the globe look and feel their best everyday.

The Levi’s design team was inspired by a woman’s desire for comfortable jeans that enhance her shape while highlighting her best features. After years of development and hundreds of fittings around the globe, the Levi’s team is proud to introduce Levi’s Revel jeans.

Wait, these jeans do what?
Levi’s Revel jeans use exclusive Liquid Shaping Technology that has been fused into the denim through innovative design techniques like screen-printing. The Liquid Shaping Technology controls the fabric’s stretch in strategic areas for a figure-hugging fit that lifts and defines your body and gives you a beautiful, shaped silhouette. The magic of Levi’s® Revel jeans is in the liquid, which holds you in at the same time as being super comfortable.

Levi’s Revel denim delivers four-way stretch that perfectly enhances a woman’s shape and moves with her body. A super-soft hand feel and superior memory retention help the jeans keep their shape as well as hers.

Leveraging the groundbreaking Levi’s Curve ID fit system, Levi’s Revel jeans offer curve-specific fits and design details to enhance a woman’s body. Available in Slight, Demi and Bold Curve, Levi’s® Revel gives women a custom-like fit that eliminates the most common fit frustrations. Contour finishing, elongated seaming and pocket placement are all strategically designed for the most figure-flattering fit. A range of finishes, washes and colors are available in both skinny and straight leg openings to provide a wide assortment of Levi’s Revel fits for women worldwide.

The Levi’s Revel collection will be available in October at select Levi’s® stores nationwide.
Tue, 01 Oct 2013 12:00 +0200
COSMOPOLITAN Jeans Event 2013
The who’s who of Joburg were in attendance. Everywhere you looked, beautiful people were mingling and enjoying delicious cocktails by Jack Daniels and entertainment by Crash Car Burn and DJ Felipe Diaz. The MC was the gorgeous Poppy from 5FM.

Check out pics of the fashion, celebs and entertainment at the event by clicking on the image below.

Special thanks to all our sponsors!

Tue, 11 Jun 2013 12:00 +0200
VIDEO: Schoolgirl turned cool girl

Tue, 04 Jun 2013 12:00 +0200
Edgars Collaboration: Sies!Isabelle
• Grey fringe top, R420 SIES! Isabelle
• Mustard yellow fringe top, R420 SIES! Isabelle
• Dark charcoal jeans, R799, Levis
• Black buckle boots, R1499.99 Steve Madden
• Black clutch silver stripe, R 599 Steve Madden
• Spike ring, R 79.95 Edgars
• Spike bangles, R69.95 Edgars

In 2006, LISOF alumnus Isabelle Carpenter started womenswear label Sies!Isabelle. It was launched at the SA Fashion Week Autumn Winter Collections 2010. Inspired by urban Johannesburg, Isabelle’s design philosophy is to create expressive, blissful, beautiful clothes for the woman who is both fashionable and feminine. Sies!Isabelle stocks more than 10 stores nationwide as well as Seasons Boutique in Namibia. Isabelle is also a designer for the Edgars X SAFW Designer Capsule Collection.
+27 833895040
Thu, 23 May 2013 12:00 +0200
Edgars Collaboration: Rubicon
• White shirt with bow tie, R640 Rubicon
• Blue jeans, R799 Levis
• Blue shoes, R329.95 Edgars
• Brown bag, Edgars R1029

In 2002, Hangwani Nengovhela established Rubicon, a womenswear range with a distinct ethnic-chic signature. Hangwani’s self-taught ability to capture the essence and elegance of the female figure in both her ready-to-wear and once-off designs shows her diverse talent.

She is currently completing a Bachelors of Commerce Marketing Management degree, which has allowed her to gain knowledge in this important field and, combined with her fashion experience, makes her a very successful force in the fashion business.

Exposure to clothing manufacturing from a young age through her mother’s CMT business, which has been operational for 25 years, as well as academic influence from her headmistress grandmother, has nurtured an appreciation for fashion design, quality and high standards. Rubicon is well known for classic lines and a timeless elegance.

In 2012, Rubicon celebrated its 10th anniversary with the launch of the Rubicon Foundation, a non-profit organisation that provides clothes to those in need. Rubicon has shown at SA Fashion Week since 2005.
+27 117818962
Thu, 23 May 2013 12:00 +0200
ADVERTORIAL: Introducing the Canon EOS M
The EOS M is available in sleek black, glossy white, stylish silver or bold red colours, and condenses Canon’s renowned EOS imaging heritage into a stylish, compact design. The model comes with two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite – the Speedlite 90EX – providing everything you need to capture stunning images every day. For those who want to push their images even further, the EOS M can also utilise Canon’s extensive range of EF lenses with the new Mount Adapter EF-EOS M, for even more creative freedom.

The quality of a Canon DSLR

Print your favourite moments in poster-size or crop your image for maximum impact thanks to the EOS M’s high-resolution, 18 megapixel APS-C hybrid CMOS sensor. The large sensor also allows you to artistically blur the background for beautiful portraits, or for close-ups with impact.
With the inclusion of Canon’s DIGIC 5 processor, colours ‘pop’ and skin tones are beautifully natural, whilst a super-fast shutter allows you to capture split-second action. The atmosphere of evening shoots and challenging night-time scenes are also easily recorded in stunning detail thanks to the EOS M’s sensitive native ISO range of 100-12,800 (extendable to 25,600).

For pin-sharp shots and professional-looking footage, this new design features a Hybrid AF System that supports super-fast, accurate AF when shooting stills and movies – allowing you to record any moment with confidence.

Shoot what you see and easily express your creative vision
Every aspect of the EOS M has been designed to make it simple to capture beautiful, creative, high-quality images. From the very first swipe across the bright, high-resolution, 7.7cm (3.0”), Clear View LCD II Touch screen, the EOS M gives you as much or as little control over your photos as desired.
With one of Canon’s Speedlite flash units, you can also explore creative lighting techniques to add an extra level of interest to your shots.

Turn film-maker with EOS Movie and Video Snapshot
When a moment calls for more than a still image, the EOS M lets you switch easily to Full HD video with stereo sound for superb results. Video Snapshot mode also helps family and friends avoid long home movie viewing sessions, guiding you to create exciting movies in-camera, with a professionally edited feel.

EOS M – key features
• The quality of a digital SLR in a compact body
• Scene Intelligent Auto
• Be versatile with interchangeable lenses
• Create out-of-focus backgrounds for high impact
• Easy-to-use touch-screen
• Atmospheric photos in low light
• Full-HD video with Video Snapshot Mode

Fri, 24 May 2013 12:00 +0200
Edgars Collaboration: Just*
• Red dress, R595 Just
• Light denim shirt, R349 Kelso
• Floral backpack, R499 Accessorize
• Beige ankle boots, R595 ALDO

LISOF alumnus, Justine Reardon, launched her label Just* in 2001. Three years later, she opened a clothing boutique at 44 Stanley Avenue in Johannesburg. Her editorial credits include Elle, Marie Claire, Cosmopolitan, Glamour, Destiny, Women & Home and Fair Lady. She has also lectured part time at LISOF. In 2011, Justine was nominated as a finalist at the Marie Claire Prix la Mode Awards for Best Small Emporium Supporting South African Fashion Design.

+27 72 384 9969
Thu, 23 May 2013 12:00 +0200
Edgars Collaboration: Fundudzi
‘My approach with Fundudzi by Craig Jacobs has always been about introducing an understated sophistication with accent on interesting details and so, in interpreting the look, I wanted to move away from the obvious approach to incorporating camouflage which can date quite quickly. I opted for a pair of black denims, which are well cut and flatters most body shapes. Black is perennial, and you always need a good pair of black denims in your wardrobe. I dressed them up with my Prim poplin shirt from the Edgars X SA Designer Capsule which features a gold Peter Pan collar and metallic military buttons and finished it off with the jacket which, with its gold studded collar and asymmetrical zipper details gives the look a fresh aesthetic. And the necklace with its string of chains brings everything together. I call the look “Military Glam”.’

• Black blazer with Gold studs, R799 Sissy Boy
• White shirt with cute collar, R699 Craig Jacobs
• Black jeggings, R799 Kelso
• Black leather knee high boots, R1999 Steve Madden
• Gold neckpiece, R119.95 Edgars

Founded in 2004 by fashion entrepreneur and communicator, Craig Jacobs, Fundudzi is an ecologically sensitive label with a desire to help change the perception of Africa. The label has featured twice in Women’s Wear Daily and has shown in Paris, Stockholm, Maputo, Luanda and most recently, SA Fashion Week. Incorporating natural and locally-sourced materials like cotton and cashmere, Fundudzi pays homage to sustainable design. The label also supports a range of initiatives, including the local crafting industry, up-cycling projects and organisations like Cheezekids of Humanity, CANSA SA and The Trust. Fundudzi is available in selected boutiques nationwide as well as at the Edgars X SAFW Design Capsule Collection.
+27 11 880 6355
Thu, 23 May 2013 12:00 +0200
Edgars Collaboration: Black Coffee
• Grey Oregano Coat, Price TBC,
• Dark denim shirt, R699 Levis
• Black belt, R89.95 x2 Levis
• Grey stocking, R89.95 Cameo
• Maroon patent high ankle boots, R459.95 Edgars

Black Coffee consistently gives local fashion a distinctive face with its deeply referential, meticulously engineered and ultimately divergent approach. Designer Jacques van der Watt’s design ethos embraces contrast and re-shapes traditions with an intuitive twist. The result is mysteriously familiar yet refreshingly unique, occupying a space somewhere between history and imagination. Black Coffee received the coveted Mercedes Benz Art Award in 2009.
Retail: Bamboo Centre
Arts on Main
+27 11 482 9148
Thu, 23 May 2013 12:00 +0200
Edgars Collaboration: Kottin and Twille
• Floral Jean, R399.95 Kangol
• Black peplum Top, R290, Kottin & Twille
• Black High Heel brogues, R549.95 Sissy Boy
• Maroon scarf, R599 Pringle
• Gold bangle black gem, R499

Designer Anna-Mari Pretorius and business woman Elke Nelson are the driving force behind the feminine, well-constructed, ready-to-wear label, Kottin & Twille. After winning the SA Fashion Week New Talent Award in 1999, Anna-Mari moved to Paris to work with design label Xuly Bet. On her return to South Africa, Anna-Mari lectured at the GFD Academy of Design for five years. After designing for Soda for three years, Anna-Mari launched a children’s range called Poppins and teamed up with Elke Nelson as the designer behind the label Kottin & Twille.
+27 82 822 6729
Thu, 23 May 2013 12:00 +0200
Edgars Collaboration: Gert Johan Coetzee
• Gold Blazer, R1499 Gert Johan Coetzee
• Blue glitter jegging, R699, Levis
• Leopard print corset, R229.95 Temptations
• Black platform shoes with gold stud toes, R1499 Steve Madden
• Black clutch with gold studs, Steve Madden
• Gold earrings, R59.95 Edgars

Gert-Johan Coetzee is a creative designer who thrives on high fashion and red carpet designs. He is internationally renowned for his work with local celebrities and pageant queens. His first sewing class was at age thirteen, marking the beginning of a successful fashion journey. Since his debut in 2006 as South Africa’s most promising designer, Gert-Johan continues to grow his talent both on and off the ramp, a resolution which has won him the title South African Designer of the Year.
+27 83 660 2966
Thu, 23 May 2013 12:00 +0200
DIY: White Bleached Jeans
What you’ll need:
A pair of jeans in a colour that you aren’t particularly fond of. (The Dries van Noten jeans are wide legged jeans, but you could totally do this with skinny jeans.)
2 bottles of bleach
A bucket
2 pegs
A pair of rubber gloves

To get the jeans to actually turn white you need a lot of bleach. I landed up using two full bottles, and then two bottles refilled with water.

Peg your jeans to the top of the bucket and poke the jeans into the bleach/water mixture using a stick. The white line does not have to be perfect, but you still want that little hint of blue denim sticking out on top.

For faster results leave the bucket in direct sunlight. I left mine for a day and a half get them to turn white. If you don’t have a 1.5 days to wait – use more bleach and less water.

Once the bottom of the jeans have turned white, you need to rinse them out. Wear gloves! Then throw them in the washing machine and you’ll have amazing Dries van Noten knock-offs in no time.

About the Author

Talya Goldberg is founder of the TGETHER blog network and Shades Of Gold blogger. Shades Of Gold is a Cape Town-based lifestyle and fashion blog. It features all her favourite things: an extensive and growing sunglasses collection, serious flat-white addiction, penchant for red nails and love of good design. The blog will keep you in the loop with local events, fashion, healthy recipes, and where to get your next caffeine fix.
Sun, 19 May 2013 12:00 +0200
DIY: Boyfriend Jeans
Although they’re called boyfriend jeans we wouldn’t recommend actually stealing your boyfriend’s jeans to do this DIY – they’ll never fit right. You actually just want jeans one or two sizes bigger than usual. This will give the perfect baggy fit.

What you’ll need:
Old baggy jeans that you love
Needle and navy thread

Start by turning your jeans in – do both the left and right leg. Turn them in again.Making sure that both the left and right leg cuffs are the same size, pin them and try them on to make sure the cuff sits showing off your ankles. If not, roll them up one more time.

Secure the cuffs along the seams with a navy thread as neatly as possible. When you’re done, cut the excess thread and they’re ready to wear!

About the Author

Talya Goldberg is founder of the TGETHER blog network and Shades Of Gold blogger. Shades Of Gold is a Cape Town-based lifestyle and fashion blog. It features all her favourite things: an extensive and growing sunglasses collection, serious flat-white addiction, penchant for red nails and love of good design. The blog will keep you in the loop with local events, fashion, healthy recipes, and where to get your next caffeine fix.
Sun, 19 May 2013 12:00 +0200
DIY: Denim Shorts
What you’ll need:
An old pair of jeans
Your favourite pair of denim shorts
2 pegs

There are many ways to figure out what size to cut your jeans into shorts, from putting them on and chalking the marks, trying them on again, recutting – however the easiest and most effective way to ensure you get the best length is to simply peg your favourite shorts to your jeans, so you can cut them the exact same length.

Using your scissors (it’s much easier with scissors from the sewing shop) simply cut along the line of your favourite shorts, which should be placed on top of the jeans you’re cutting, making sure not to cut your favourite shorts!

Voila! Try your shorts on ala Mary-Kate and Ashley, check to see that you’re happy with the length. A rule of thumb: if you’re making high waisted shorts, they should be cut in a V shape, where as shorts that will sit on your hips are more of a straight line. Generally the back should also be a little longer than the fronts.

To get the worn-in, frayed look, pull along the bottom of the freshly cut jeans. The more you pull the better. Then throw them in the washing machine. It really helps the fraying along.

About the Author

Talya Goldberg is founder of the TGETHER blog network and Shades Of Gold blogger. Shades Of Gold is a Cape Town-based lifestyle and fashion blog. It features all her favourite things: an extensive and growing sunglasses collection, serious flat-white addiction, penchant for red nails and love of good design. The blog will keep you in the loop with local events, fashion, healthy recipes, and where to get your next caffeine fix.

Sun, 19 May 2013 12:00 +0200
COSMO JEANS Fashion Show 2012
Brands showcasing their must-haves for the months ahead were Edgars, Donna-Claire, Foschini, Bronx, Ackermans, Calvin Klein and adidas. Other brands involved were Brutal Fruit and Revlon.

The evening unfolded in true COSMOPOLITAN style, starting with welcome drinks and snacks, and finishing with guests dancing the night away as DJ Sox played the hottest hits. But in the end, denim was the star of the show.

Click on the reel below to check out our photo gallery.

Fri, 18 May 2012 12:00 +0200
Funky Denim
How to wear:

Looking fresh and dressier than blue denim, these versatile jeans, which can be worn with just about anything, have made a massive fashion comeback. Busy belts (think: zebra stripes or metallic detail) look awesome against white denim as they really stand out. Take the look into autumn by mixing a skinny leg with slouch boots and a loose shirt or sweater in a bright jewel tone. Nautical stripes also work very well with white jeans, and they're the perfect base for an animal-print top or shoe.

Thu, 26 Apr 2012 12:00 +0200
Jean Genie
The first rule of buying jeans is to try them on. You'll never find the right pair if you buy them straight off the rack. When you’re in the changing room you should squat in them, sit down in them, as well as walk around the room. This will give the jeans enough time to start to shape and mould to your body. It also helps to try on a top that you would wear with them to get the total effect which, in turn, will help you decide if the jeans are really the style you are looking for.

  • Buy jeans that fit - Stiff denim is a thing of the past. With new stretch fabric innovations, there is a pair of jeans that will fit even the curviest of figures. You may have to try a couple of different sizes in different labels, but don’t let this put you off. Once you have found a brand you like, stock up!
  • Consider the cut of the jeans - the skinny leg is still a big fashion trend, but a boot leg cut is more flattering for most body types. If you do have larger thighs, a trouser-style may be a better option.
  • Cuff your jeans - more so when you’re wearing flats and sandals, less when you’re wearing heels and platforms.
  • Balance your silhouette - tight jeans look great with blousy tops, while slouchy jeans look best with something fitted.
  • Dress up your denim - jeans are one of the most versatile basics you can have in your wardrobe. You'll need a lighter, more casual pair for the weekend, and a darker, dressier pair for the office. Add a pair of party heels, a fashionable bag and a pretty, feminine top, and you have a perfectly chic outfit.

Mon, 23 Apr 2012 12:00 +0200
TLC For Jeans
And while we love how clever designers have become at creating the perfect pair of jeans, the truth is they are no longer as forgiving as their hardy predecessors: thus, the need to handle them with a little more care. Here are some tips for extending the life of your jeans.

Let Them Get Dirty Stop throwing them in the laundry basket after every wear: nothing ages your jeans more than over-washing them.

By contrast, the longer you wear your jeans between washes, the longer they will last and the better they will conform to your body shape. We're not talking months here, but you can easily get away with five wears before they need freshening up. Unless, of course, they're stretch denim in which case they need warm water to tighten up and regain their shape. Stretch jeans are about 3% spandex, so it only takes a couple of hours before they lose their form. Washing them after every wear is essential to keeping them clingy.
Turn Them Inside Out
No Tumble-Drying
Don't Fold
Repair Rips

Mon, 04 Apr 2011 12:00 +0200
Denim Etiquette

Can I wear jeans to an upmarket restaurant or bar?
Jeans have become such an expensive commodity that they are accepted pretty much anywhere and considered an acceptable staple of a semi-dressy night out. There are still some fancy restaurants and hotel bars in Europe (think: the Hemingway Bar at the Ritz in Paris) that bar jeans for men, but if you showed up in a hot pair of dark skinnies with heels and a pretty blouse or tailored jacket, no doorman in his right mind would deny you entrance. To avoid an embarrassing situation, be on the safe side by calling beforehand and asking.

Is it okay to wear a dressy pair of jeans to a 21st birthday party or a wedding?
Yes to party, no to wedding. But the 'yes' has conditions: as a sign of respect to your hosts, don't show up in anything ripped, bleached or faded. Opt for navy or black, and make sure they're newly washed and ironed. Then, dress them up with heels, accessories and a nice top. While times have changed, weddings are still a big deal and showing up in jeans is bound to create annoyance. Black tailored pants are fine, but generally a pretty dress (not in black or white) is the way to go.

Can I pair blue jeans with a denim jacket?
The fact that this look has been dubbed the Tennessee Tuxedo should give you your answer. Unless you're a Country and Western singer, this constitutes denim overkill and is never a good look. Instead, pair your denim jacket with cargo pants or wear it over a dress to edgey-up your outfit.

Is acid-wash-a-la-eighties really back in fashion?
Yes – but you won't get away with dredging your 10-year-old jeans out of the attic because the high-waisted look is (happily) not part of this fashion re-run. Yes, there was a half-hearted resurgence a few years ago, but the unforgettable image of Jessica Simpson wearing a pair of uber high-waisted 'mommy jeans' on stage ended the trend – fast. If you're doing acid-wash, you need a low waist and a skinny leg. And because this jean is 'busy', team it with neutral, solid colours like white, black or navy so it doesn't become too much.

Boot-leg or skinny?
Depends. Your aim is always to balance out your body and keep your proportions pleasing. If you're wearing an oversized tee or sweater, skinny jeans are the way to go, but if your top is fitted, a boot-leg balances your silhouette. If your legs are not long and slim, the boot-leg cut adds length, especially when teamed with a heel.

The big brands are so expensive – can I buy cheapies and still look good?
Unfortunately not. When you buy cheap jeans you compromise on fabric quality and cut. Considering how much you're going to be wearing them, it's really worthwhile spending more and buying a pair that fit well and flatter your body type.

I have a flat bum. Do 'bum lifters' help?
Actually, yes. For those of us who are not J-Lo, these jeans add a bit of booty to the bereft. If you suffer from 'table bum', don't wear jeans that have low back-pockets – they make your bum appear even flatter.

What's the deal with super-stretchy denim and/or elasticated waists?
You're on tricky terrain here. For the most part, unless you're Giselle, leave them to pre-schoolers because they are not flattering. Skinnies with a bit of stretch are fine, especially when worn like leggings, but very tight, super-elasticated jeans in a thin fabric can lead to sausage-casing-legs, while an elasticated waist will create a beer-boep out of the tightest tummy. Make sure your jeans have a zip (it flattens the stomach), and while they should be huggy, make sure they're not too tight.

Wed, 30 Mar 2011 12:00 +0200
The Good Jeans
Distressed This image-conscious dude craves instant gratification - imagine coughing up for jeans that look old? '[This type] thrives on new experiences,' says Van Dyk Lewis, a US professor of fashion design and anthropology. Though he likes the trappings of love (romantic dinners, flowers), he can get antsy once the novelty of a new relationship starts to fade.
Straight Leg

Tue, 29 Mar 2011 12:00 +0200
All you need to do is click on the different cuts and they'll take you to the relevant pages which will tell you the body shape it best suits, what to pair them with, how to dress them up or down, and where you'll find them.

Fri, 19 Feb 2010 12:00 +0200
Your Denim Style
You live in faded denim in slouchy shapes – the perfect match for one of this season’s must-have items: a T-shirt dress.
What Your Denim Says About You
You love your weekends. The perfect Sunday for you is curling up in front of the TV, with the papers and your man, or going to the local restaurant for a Sunday roast. Denim is about comfort with style; you don‘t like your fit too tight, but still sexy and low on the hip.

Quirky accessories with funky denim details make denim a fashionable (but not fashion victim) look.
What Your Denim Says About You
You’re not afraid to experiment and you love having fun with fashion. Denim is the perfect way to express your individuality – you can add a personal touch with interesting accessories and make bold statements with separates.

Who said you can’t wear denim to the office? Smart, clean-cut tailoring is all you need.
What Your Denim Says About You
You’re ambitious, determined and a perfectionist at heart. You want to be taken seriously, so your denim is rarely faded and you prefer to wear it with I-mean-business heels.

For sexy, sassy, big-night-out jeans, just add sparkle and glitzy heels.
What Your Denim Says About You
You’re fun, flirtatious and love your Friday nights out with the girls. You like to hit the dance floor, and jeans are the perfect way to look sexy without flashing too much leg.

Fri, 29 Jan 2010 12:00 +0200