Designer to Watch - Stacey Alexander

Twenty-three-year-old Stacey Alexander wants to improve South African women’s fashion sense with her glamorous yet affordable ready-to-wear range. Her collection appeals to both young and old women.

She says her creativity ‘stems from my mother’s love for fabrics and an eye for interior decorating’. Stacey’s journey as a designer began in retail when she worked for a few Cape Town-based boutiques including Journey Lifestyle and Me Me Me. In 2008, she entered the annual National Foschini Design Awards and won the competition. After that her work was showcased at the 2009 Cape Town Arise Fashion Week. The resounding success of that show led to her being invited to be part of the 2010 Audi Joburg Fashion Week where her fashion-forward range was very well-received.

We asked Stacey a few questions on her personal style, latest trends and style forecast for winter…

What’s your personal style?
I don’t have a specific style! I find beauty in many things. My dress sense often determines my mood; I believe it’s all about a feeling. Today I might look completely fashion forward, on trend, sequence up, power shoulders with stiletto-studded heels, etc and tomorrow I could look like Alice in Wonderland.

What trend will you be rocking this winter?
My favorite trend I see making its way back on the shelves is the Country/Barn Yard/Prairie trend. Its softness makes me feel good and like I have an altar ego. Also, I will be rocking floral dresses and pairing them up with washed out denim jackets and over the knee boots. Other items I will be wearing this winter are soft faded denim shirts, cute winter shorts and leather jackets with a lot of buckles.

What are this winter’s hottest trends?
This winter’s hottest trends will be tuxedo inspired clothing in different shapes and styles e.g., soft, fitted denim jackets. And for colours, it will be inky tones, grey, charcoals and indigo.

Author: Lilian Osagie