The Future of Beauty

Estée Lauder Pleasures Bloom (R695 per 50ml)
Inspired by the original Pleasures fragrance, Pleasures Bloom blends fruity and floral in a more modern, playful way.
This fresh fragrance combines musk, patchouli and vanilla with the fruity aromas of grapefruit, litchi and raspberry and the floral scent of violets, peonies, green lilies, jasmine and roses.
Launch Date: September 2010

Elizabeth Arden Prevage Day Ultra Protection Anti-Aging Moisturiser SPF 30 (R945)
While Prevage may be a well-known brand already, the new ultra protection moisturiser has only just been launched.
Endorsed by The Skin Cancer Foundation, this day cream protects the skin from harmful UVA and UVB rays and has an Environmental Protection Factor (EPF) rating of 95 out of 100. EPF measures levels of antioxidant protection, and with the help of leading antioxidants, idebenone and thiotane, which help protect your skin from harmful environmental factors, this moisturiser has achieved the highest rating to date.
Launch Date: May 2010

Sisley Supremÿa Anti-Ageing Night Cream (R5 700)
While this Woolworths-exclusive product may be super expensive (ouch!), we thought we’d include it for your perusal simply because of this: After conducting thorough chronobiology and genetic research, Supremÿa claims this cream can delay the skin’s genetically programmed ageing process. Stopping time? We like the sound of that.
Launch Date: May 2010

Estée Lauder Advanced Night Repair Eye Synchronized Complex (R495)
After the success of their Advanced Night Repair Synchronized Recovery Complex, Estée Lauder decided to launch a new gel-serum, with a specific focus on combating wrinkles, puffiness, dark circles, dryness and uneven skin tone around the eye area.
Alkyl Guanine Transferase (AGT) protects your skin from free radicals, while a new blend of anti-irritant, antioxidants and high levels of hyaluronic acid help to restore the delicate skin surrounding your eyes. Forget about fine lines too, as Chronolux ‘clock gene’ Technology is said to activate your skin’s repair mechanisms at just the right time.
Launch Date: August 2010

Author: Lindi Brownell